In Delhi NCR, the brand has an exhaustive coverage and covers 90%+ pin codes through its 100+ outlets.
About 70% of them serve the whole ice cream parlour experience (51+ flavours of icecream, sundaes, sodas, shakes and fruit coolers) while the balance serves both ice creams and food (pizza, burgers, momos, biryani and meal bowls).
Nirula’s also has kiosks in Delhi Golf Club, NSCI, Gymkhana and Friends Club. Within Delhi, Nirula’s is now expanding via the shop-in-shop format and opening kiosks in convenience stores like 24×7 and Smart Bazaar and are available on all e-commerce platforms like blinkit, amazon and instamart.
They are also building on the FMCG route and now have a presence in 50+ GT and MT stores. The legacy brand is also building the catering vertical headed by Gaurav Gupta, President Nirula’s and is expanding its presence to newer cities. They have catered for luxury car dealerships, concerts, cricket matches and also do daily meal boxes.
The brand has already marked its presence in cities like Mohali, Moradabad, Indore, Patna, Kanpur and Bangalore, and is excited to bring its iconic menu and exceptional service to even more customers.
