WeddingWire India, the Indian subsidiary of The Knot Worldwide, the leading wedding technology platform for couples and wedding professionals, released a year-end report on how the year that went by fared for the wedding industry. With the wedding season making its way back, the month of November itself saw a 27% increase in the number of registered users as compared to November 2020. Sunday was the most preferred day by couples to get married. In fact, 21st November 2021 (Sunday), was the most popular date for weddings this year.
Interestingly, Delhi, which is popular for hosting the most weddings, didn’t make it to the top 3 cities this year and Mumbai registered the highest number of weddings 2 years in a row. It was closely followed by Bangalore and Hyderabad. As per queries for 2021, the top 3 preferred types of wedding venues are- Banquet halls (50%), Wedding Lawns Farmhouses (14%) & Marriage Garden (14%). Sparing no expense, couples are extending their weddings into mini-vacations. The platform saw every 10 out of 100 guests enquiring about destination weddings. On the other hand, Nabarangpur (Odisha), Kolasib (Mizoram), and Thoubal (Manipur) recorded the least number of weddings.
Talking about 2021 trends and insights, Anam Zubair, Associate Director of Marketing – WeddingWire India, a part of The Knot Worldwide, said “The pandemic resulted in couples and families delaying nuptials. However, we are seeing a gradual increase in the number of weddings, while keeping safety a priority. Families and couples want to make up for the time lost and really celebrate with loved ones. They are leaving no stone unturned, which in turn is uncovering several new trends and insights for the wedding industry. We believe that 2022 will definitely be an interesting phase of growth as the industry builds on these newfound insights and delivers on the increasing demand that the second half of 2021 saw.”
The data also revealed that Wedding Photographers – 25%, Bridal Makeup Artists – 18%, and Wedding Decorators – 16% took the top spots when it came to vendors. With the change in trend and keeping safety as a priority, more and more couples are adopting WedTech platforms for planning their wedding. WeddingWire India also saw a surge of 27% registered users on the WWI app in November 2021 in comparison to Nov 2020.
