Brij Hotels is a collection of bespoke hotels offering hyper-local experiences. They pride themselves in building sourcing and employing locally. Their key aim is to restore India’s culture and heritage while creating tourism in unexplored locations.
The brand is Co-Founded by Udit and Anant Kumar, who successfully exited their last start-up 1589 hotels. Currently, they operate in 5 destinations, in the states Himachal Pradesh, Uttar Pradesh, Madhya Pradesh, Rajasthan, etc. They are looking to partner with asset owners and investors to take the current portfolio to 15 hotels by end of 2022.
Brij Hotels is an amalgamation of irreplicable locations and heritage properties, for example, it operates a 200-year-old hunting lodge, a colonial bungalow, tents situated at a foothill of a leopard cave, a 250-year-old war fort.
The founders have a mission to create an eco-system of sustainable tourism generated through building local, hiring local, and showcasing local experiences.
Udit Kumar, Co-Founder of Brij Hotels says, “Brij is an emotion, a legacy, a feeling of togetherness. Togetherness with the local economy, with the local soil, with the local way of living. Each of our properties will endeavor to build a sustainable ecosystem for the growth of the local economy without interfering with their cultural heritage. We want to create experiences that will stir an emotion, be it having tea with flamingoes, spotting jiya the leopard with its cubs, kayaking in your own private lake, or lunching with the shepherds family. ”
Adding further Anant Kumar Co-Founder Brij Hotels says, “We are looking to bring the interiors of South Asia to the world, building in obscure locations like Bisalpur, Pokhra, Mulshi, etc. We want to build technology that helps make the locals more employable, which makes each of our guests( Brijwasi)feel more at home, and also helps take India’s diverse heritage to the World. “
They will build all their future projects generating electricity through renewable means. 80% of their team members are locally hired and trained. They encourage a zero plastic policy and will use locally sourced construction materials as far as possible.
