Tamara Leisure Experiences Pvt Ltd focuses on three brands — the Tamara luxury resorts, mid-segment hotel brand Lilac and the recently launched upscale business hotel brand ‘O by Tamara.’
“We have two Tamara resorts — one in Coorg and the other in Kodaikanal. A third one is set to open in the first quarter of calendar year 2020 in Alleppey, Kerala. This is an Ayurveda-centric resort that will offer treatment packages for physical and mental wellbeing. While we already have two Lilac hotels in Bengaluru, three more are set to open in the next two to three years: one in Kumbakonam, Tamil Nadu, and one each in Kannur and Guruvayoor, Kerala. Going forward, we would like to take Lilac to major pilgrimage destinations across the country,” said Shruti Shibulal, CEO and Director, Tamara Leisure Experiences Pvt. Ltd.
“We will be investing ₹350 crore in Tamil Nadu and Kerala in the next three years to launch these brands. We have tripled the number of rooms in the country over the last 18 months to 309 keys. At present, we have a total of 800 keys across our hotels in India and Germany; and are well on track to achieve our goal of 1000 keys by 2025,” she said. Holiday Inn Express in Gutersloh, Prizeotel in Hannover and Courtyard by Marriott in Wolfsburg are the company’s three hotels in Germany.
The Tamara group is focused on responsible hospitality — its ‘O by Tamara’ hotel in Thiruvananthapuram is GRIHA-certified. Shruti says the company has followed the green protocol right from the initial phases of construction of the project. GRIHA, the Green Rating for Integrated Habitat Assessment, is a rating tool that helps people assess the performance of their buildings against nationally acceptable benchmarks.
