According to the Amex Trendex, a trend report from American Express, consumers surveyed in the United States, United Kingdom, Australia, Japan, Mexico, India, and Canada are investing more time and money in their physical and mental health to combat the toll the COVID-19 pandemic has taken on their well-being. More than two-thirds (73%) of Indian consumers surveyed indicate that their mental health has been impacted by the pandemic – either by isolation restrictions or concerns for well-being – and 85% agree that they are spending more on wellness items compared to previous years, ahead of all other surveyed countries.
Consumers are Spending Money More Mindfully
1. Surveyed Indian consumers are spending more on natural vitamins and supplements (59%), in-home fitness equipment (56%) and organic food (58%)
2. Indian consumers surveyed are also spending on experiences as 92% of survey respondents agree that they want to spend more on travel to improve their well-being
Wellness, a big priority for Indians even during vacation
1. Majority of Indian adults surveyed agree they would choose to have stronger mental health over a new car (93%) and 89% agree they would give up their favorite TV show for it
2. Surveyed Indian consumers say exercise (43%), listening to music (34%), taking mental breaks during the day (going on a walk or drive, coffee break, etc.) (32%), and meditation (32%) have the greatest positive impact on their mental health
3. Indian consumers surveyed rank prioritizing clean eating during the week and indulging on the weekends (32%), doing mental health activities with family such as journaling or using meditation apps (32%), and organizing a wellness activity for family and friends and/or colleagues (32%) as having the greatest positive impact in supporting their mental health
4. 83% of surveyed Indian consumers have taken advantage of new mental health resources during the pandemic.
Travel Is Good for the Soul: Consumers Find Happiness in Making Plans for Their Next Trip
1. 66% surveyed Indian consumers expect to spend much more on travel in the next 12 months than they did last year
2. Indian consumers say that to support their mental health is a leading reason they go on vacation (31%), along with to relax and unwind (36%)
3. Once there, Indian consumers surveyed are most interested in exploring outdoors (34%), practicing Yoga (29%), meditating (27%), and walking (23%)Â Â
4. 95% surveyed Indian consumers are likely to base their next vacation around improving their mental well-being
5. 90% surveyed Indian consumers are willing to pay extra for wellness activities while on vacation.
