Promising to offer mindful solutions to brands, Madhulika, an ex-hospitality brand marketing & communications professional introduces Martist- an integrated marketing group agency, serving the hospitality & tourism industry as one of its core sectors.
Coming from a strong background in brand marketing & communications for two decades with brands like Accor, The Park, Leela Venture Ltd, Pidilite, Madhulika Joshii Paalod, the founder of Martist, was very clear on the road ahead- to build a company based on experiences and learnings.
Coming from the other side of the table and being a brand’s representative for so many years, Madhulika witnessed the challenges and turned them into an opportunity- a deep understanding of the client’s side of the story.
According to Madhulika, Founder & CEO, Martist Services Pvt. Ltd, “Making every attempt to cut through the clutter and noise in this industry, being mindful in our marketing efforts is very important to us. Post Covid, hospitality and tourism need a focused approach for road ahead in areas of marketing and connecting with its customers. Respecting relationships more than the bottom line, empathising with our client’s business needs and goals- all this a result of being mindful about our actions and strategy”.
Martist features specialised verticals in brand management, creative design, digital marketing, content marketing, PR media & communications, outdoor and media planning solutions and brand workshops. With a competent team of professionals Martist lays focus on innovation and agility adapting to the evolving customer mind-sets. Martist closely works at strategic level with several leading hotel chains as well as lifestyle brands in India.
