Click Hotels by Suba has successfully added 35 new properties to its portfolio across 22 destinations in India, which takes its total room inventory to 2000. As part of this expansion drive in the budget hotel segment, it has acquired 1589 Hotels including GenX, RNB, and RNB Select. The move has helped Click Hotels by Suba expand its footprint across key tourist destinations including Ranthambore National Park, Jim Corbett National Park, and Dalhousie alongside others.
Following this acquisition, the company has marked its transition to an asset-light business model. It is also foraying into the leisure segment building based on its ‘Bed, Breakfast, and Broadband’ and affordable luxury model. The new-age mid-segment hotel chain will now directly manage 50 prime hotel properties across India, UAE, and Nepal.
Speaking on the development, Mansur Mehta, MD, Suba Group of Hotels said, “Our latest acquisition drive is in line with our vision to acquaint hotels across the country with ultramodern hospitality services. Majority of our acquired properties cater to the leisure segment and perfectly complement our existing portfolio of business hotels. We have also worked towards the diversity of destinations and included prime holidaymaking spots to delight Indian vacationers. A new Loyalty Program for our patrons, ‘Click Smiles’, is now live as well and will further add to our core value proposition.” By 2023, Click Hotels by Suba envisions crossing 3,000 rooms and strengthening its presence on the national level.
Nandivardhan Jain, CEO of NOESIS Capital Advisors was the transaction advisor for this acquisition. He said, “The opportunity to acquire 1589 Hotels attracted the Suba Group of Hotels due to its presence in the leisure destination. This transaction is a reflection of a great Indian entrepreneurialism creating a sustainable and conversion friendly hotel management platform, which aims at suiting to independent hotel owners and domestic travellers requirements. The acquisition of this portfolio enables Click Hotels by Suba to fast-track its growth across South Asia.”
Conforming to its ethos of going the extra mile for guests, the brand has implemented technologies like BYOD (bring your own device) and using iPads for easy check-ins at all its properties. Its AI-powered online booking system harnesses the power of data and analytics, to help the company make informed business decisions.
Founded by Abu Baker Mehta, Mansur led Suba Group of Hotels’ growth trajectory from 1996. The company diversified into two brands, namely Suba Hotels (a 3- and 4-star hotel group) and Click Hotels (a new-age budget hotel group) in 2015. Both brands have a presence across India and the UAE with 15 hotels and 720 rooms across 11 destinations.
