On the occasion of World Tourism Day, Indian Hotels Company (IHCL), South Asia’s largest hospitality company, has launched #TravelForIndia – a campaign to inspire safe travel and help rebuild the tourism and hospitality industry that touches millions of lives.
In line with the Government’s ‘Vocal for Local’ vision, #TravelForIndia aims at driving awareness about the importance of domestic tourism and its impact on livelihoods.
With a number of initiatives supporting indigenous tourism in the pipeline, #TravelForIndia was kick-started with a special video, celebrating the incredible diversity of India whilst spreading a message of optimism, hope and unity in solidarity of its vast ecosystem.
Speaking about the initiative , Mr. Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL, said, “One of the most critical sectors, the travel and hospitality industry, which accounts for over 8 per cent of India’s total employment with over 4 crore jobs, is one of the most affected by the pandemic. ‘Travel for India’ supports responsible travel by showcasing the millions of people dedicated to making tourism a unique experience. It reiterates IHCL’s commitment to support the revival efforts of the sector whilst conveying the far-reaching social impact each traveler’s journey can make.”
