The pandemic held up the mirror to hotel companies about the vulnerability of global supply chains. Sure, sourcing materials from centralised locations can offer economies of scale with low prices. But it can also result in over-dependency on certain suppliers and increase in carbon footprint, which is a big no-no for brands that truly believe in sustainability.
As part of its ‘Responsible Luxury’ ethos, ITC Hotels believes in managing the economic, social and environmental impact of all its business practices, which includes supply chains. It has always striven to work with local suppliers for all its units as a key step to establish a resilient business.
Amandeep Kaur, General Manager at WelcomHotel by ITC Hotels, Bengaluru noted that this philosophy held the brand in good stead when COVID-19 struck. Following the suspension of international flights and disruption in inter-state transport, its relationship with local vendors ensured uninterrupted supply and that business could continue as usual.
“The go-local approach resonates with our culturally rooted philosophy, which aims to empower the local community and promote the local economy,” she added. “Engaging with local suppliers also infuses a sense of pride in the hotel because we can reduce the carbon footprint since the products need minimal transportation.”
There is a growing demand from guests for more ethically sourced and environmentally friendly products. Hotels that embrace the concept of the circular economy, and work with the local community for their supply needs, can meet these show their customers that they taken sustainability seriously.
What’s more, these local networks are more flexible and resilient, and it a better position to respond effectively to global disruptions – whether it is caused by a global event like the pandemic or fluctuation business trends. This is yet another impetus to invest in it.
