Preferred Hotels & Resorts surveys loyalty program members on travel plans post-COVID 19

Preferred Hotels & Resorts conducted a global future travel survey in April. The travel survey was conducted with members of the brand’s loyalty program – I Prefer Hotel Rewards,  wherein they were asked to share their aspirations and plans for future travel when restrictions are lifted or eased.

Nearly 4,000 I Prefer members from around the world opted to participate, and the results reveal an incredibly positive attitude towards travel for the second half of 2020.

Here’s what the survey revealed:
• More than 50% of respondents say they’ll book a trip in 2020, and most will do so as soon as travel restrictions are lifted. 
• 75% of respondents plan to travel with family, having spent so much time apart. 
• More than 50% of respondents intend to travel regionally or domestically. They are eager to explore their own backyards. 
• Despite a strong desire to stay regional, over 40% of respondents still want to travel to another continent.
• More than 80% respondents will travel by air.
• In terms of hotel preference, 51% plan to book a city hotel, whereas 30 % plan to book a beach resort.
• 32% of respondents plan to spend $150-249 per night on lodging, whereas 32%plan to spend $250-499 per night on lodging.
• 44% of respondents plan to travel to North America, 30 % travel to Europe whereas 11% will travel to Asia-Pacific.