Novellini, the leading Italian wellness brand, has partnered with Cera Sanitaryware Ltd to launch its premium bathing solutions for Indian market.
The European leader in wellness range will market its premium bath products such as shower enclosures, equipped panels, steam cubicles and hydro massage bath tubs through Cera’s extensive retail network in India.
Novellini products have advanced features such as thermostatic mixers, aroma therapy, chromo therapy and disinfection.
“Novellini selected Cera as its Indian partner looking to Cera’s premium brand image, deep retail penetration and ready marketing infrastructure,” said Marco Novellini, chief executive officer and co-owner of Novellini.
The new range of Novellini products would be displayed in Cera Vogue as well as select showrooms in Delhi. In other parts of the country, Novellini will be displayed in all Cera Bath Studios and also select premium showrooms.
Cera has strong focus on retail network expansion, rural penetration and concentration on small and medium developers.
“The demand for wellness products is increasing in India and Cera has tied up with Novellini to tap this growing potential. Cera will leverage on its strengths in marketing and also Novellini’s premium quality. This is a perfect brand fit,” said Vidush Somany, executive director, Cera Sanitaryware Ltd.
Cera has registered a growth of 25% last year and it expects this launch will certainly add a further boost to the company’s growth path. “Despite the global recession and consequent real estate downturn in India, Cera’s net sales had gone up by 25%, from Rs128 crore to Rs160 crore. The net profit also grew by 30%, from Rs10.05 crore to Rs13.10 crore,” said Santosh Nema, chief executive officer and director of Cera.
Cera also launched premium Italian and Spanish designer tiles last year in select markets in India through exclusive tie-ups with major manufacturers like Rondine, Gigacer and Todagress.
The European leader Novellini has been in the wellness manufacturing business since past 30 years. With a growth of 10%, the company has registered a turnover of 200 million in 2008.
