Springfit Mattresses has chosen actors Bipasha Basu and Karan Singh Grover as their brand ambassadors. The company also launched the ‘Young and Trendy Autograph’ collection with a TVC shoot for the brand at Film City in the presence of the celebrity couple alongside Nitin Gupta, executive director of Springfield Mattresses and SK Malhotra, head-sales and marketing of the brand.
“Springfit is an Indian company that has a mattress for almost every budget from INR 20,000 to INR 2,50,000. If you have experienced the comfort of a bed in a five star hotel, in all probability it is a Springfit mattress. I personally love the comfort of the bed,” gushed Bipasha Basu.
The Autograph Collection has been introduced at the same time that the company is planning an international expansion backed by sales of one billion units with production facilities at Coimbatore, Meerut, and Haridwar.
Studies have revealed that six hours of comfortable sleep is a stressbuster given the current lifestyle trends. Springfit Matresses is a must for power nappers as much.
“Springfit is also one of the fastest-growing and most premium mattress brands in India with 100 distributors and 2000 dealers with highly reliable quality products. It feels good when you stand for a premium brand that is responsible for us getting sound sleep in this stressful time,” added Karan Singh Grover.
“Whether it be JW Marriott, Hyatt Hotels, Taj, Radisson, Intercontinental, Holiday Inn, Crown Plaza, or any major brand, you can find Springfit in their rooms,” said Nitin Gupta.
