Taking a step further to showcase the hospitality chain’s sanitisation efforts in real-time and build trust within travellers, OYO recently launched its integrated campaign – SBYE or “Sanitised Before Your Eyes”, with Bollywood actor and OYO asset owner, Sonu Sood as the face of its campaign.
This consumer focussed campaign has gone live across TV and digital platforms with its first ad – ‘Pehle Spray, Fir Stay’. OYO’s latest campaign, Sanitised Before Your Eyes aims to give its customers the ease of mind while booking their stays. This is an on-request initiative through which OYO’s guests can request the hotel’s on-ground staff to sanitise high touch spots or frequently touched surfaces right in front of their eyes. Essentially, the sanitisation process will be done using two modes – through an aerosol disinfectant and/or by using a Spray Handy Sanitiser Machine.
Sharing his thoughts on the launch of OYO’s latest sanitisation efforts, Rohit Kapoor, CEO, OYO India & South Asia said, “Over the past few weeks, we’re seeing travel coming back, across hill stations, beach destinations and other leisure hot spots in India. People are ready to step outdoors, take a break from their routines, and explore new and exciting local destinations, through road trips and staycations. While India gears up to travel, as a responsible hospitality chain, we are strengthening our efforts to ensure safe and sanitised experiences for our guests, so that they can enjoy their holiday, while we take care of everything else. We understand that the world can be chaotic at present, but to ease our guests’ worries and concerns, we have rolled out Sanitised Before Your Eyes, through which our hotel staff will sanitise all high-risk surfaces right before the guest on checking-in.”
He adds, “Sonu has been an OYO asset owner with us since 2019 and we’re extremely happy to have him as the face of our campaign. We believe that his ideologies and our brand fit perfectly well together. His generous contributions towards the welfare of the society and common man during the pandemic are noteworthy and the fact that he is one of our partners will help us instill trust and faith in the hearts and minds of our guests, everytime they choose to stay with us.”
Commenting on his association with OYO as the brand ambassador, acclaimed Bollywood actor Sonu Sood said, “As an asset partner with OYO, I have a first-hand experience of the proactive efforts of the OYO team over the last few months, not only to ensure safer experiences but also going above and beyond to become a partner in any given guests’ journey right from the planning process itself. I believe OYO enables people across the board to travel freely, with its affordable and quality stays spread across the farthest corners of India. When approached to be a part of this initiative, I was immediately on board. I believe that today, travellers including myself are constantly worried about hygiene and sanitisation while travelling in a virus-hit world. Witnessing the sanitisation process will reduce guests’ anxiety and worries to a great extent, allowing them to truly enjoy their stay. I am excited to be a part of this journey and hopefully, make a difference to the hundreds of lives of travellers that OYO welcomes everyday by opening its doors to safe and sanitised experiences.”
