German upholsterer Schröno offers flexibility and a customised approach for the Indian market – simple yet key points for successful supplier says the company’s MD Dr. Schröder
German upholstered furniture manufacturer Schröno serves the premium segment with a product range not characterised by fast-moving trends, but by timeless elegance. The company offers a variety of models of sofas and other seating solutions that can be selected according to pattern, style and size. Each piece is an original, created with perfection and loving attention to detail. The company’s flexibility and customised approach truly sets it apart
from the competition.
Based in the heart of Germany’s premier upholstery and furniture industry, in the city of Delbrück in Germany the private family company Schröno has 45 years of experience in delivering “only the best” to some of the world’s top hotels.
Schröno also provides luxury sofas and chairs to private buyers and residential developers.
The company was founded in 1963 and is a family owned company and currently managed by its managing director Dr. Franz-Hendrik Schröder who has steadfastly refused to outsource its production to cheaper countries.
Instead, Schröno continues to invest in quality workmanship and durability.
The company designs and manufactures a wide variety of sofas and upholstered chairs with some of the best fabrics and the most comfortable leather. Fabrics of international brands like Etro or JAB are used as well as those with Swarovski crystals.
Beside handmade upholstered furniture, Schröno also deals with LED light solutions, glass and porcelain items and high sophisticated kitchen equipment in stainless steel.
Each sofa can be tailor made to a customer’s specifications, with a strong value placed on individualism within the largely mass-produced furniture market. So the customer can choose anything – they can choose the fabric, they can choose the legs whether they are solid wood or stainless steel – you can have what you want. That is of great importance,” says Dr. Schröder .
The wood for the solid-wood framework parts comes from sustainable forestry management in Germany Schröno markets their products through two channels. First, there are the classic sales through retailers to the individual customers in many countries. The second target is projects like hotels, residences and palaces.
Schröno have been furnishing a large number of leading hotels of the world in Germany, Europe, the near East and North America. 60 % of the goods are sold in Germany.
The export rate is 40 % of which 20 % goes to Europe and 20 % to overseas destinations,” explains Dr. Schröder.
Dr. Schröder is always looking for new markets especially in the project business. Following the fact that in India and in the Gulf region there are so many new five-star hotels to be build he decided to approach these key markets a year ago. Schröno’s representative for India and Middle East, Michael Kriesten travels regularly throughout the region to make the brand “Schröno” well known in India and the Middle East.
Dr. Schröder is convinced that the Indian market of five-star hotels has a high demand for superior quality upholstered furniture that is “made in Germany.” “The guests in the new five- star hotels in India are looking for a luxurious ambience, world class design and perfect comfort that Schröno are providing. Additionally one can say that the superior quality comes for a reasonable pricing. That is what Indian hotels will benefit from,” says Dr. Schröder.
For the time being the Indian market will be served through the Prime Project office in the UAE.
Customers will soon be able to experience Schröno’s products first hand as the company plans to set up a showroom in India.
COMPANY INFO
Name: Schröno
Created: 1963
Based: Delbrück, Germany
Contact: Michael Kriesten
Tel: +971 50 1413078
Email: M.Kriesten@wetzel-klebstoffe.de, dr.schroeder@schroeno.de
Web: www.Schroeno.de
