Last year, Divya Agha, manager-communications and PR, introduced an efficient media tracking tool for The Lemon Tree Hotel Company and also got the company close to INR 8 crore worth of advertising value through earned coverage, generating PR impact of over INR 24 crore in FY 2015-16.
She conducted Lemon Tree’s first Communication Measurement Survey across 3,500 employees using formal tools of data collection like surveys, group discussions, personal interviews, etc.
