Bacardi in India has announced the commencement of its 2nd edition of ‘Shake Your Future’ – a free two-week long training program geared toward helping LDA+ unemployed and underrepresented youth in the country to kickstart successful careers in the world of bartending.
Following the success of the first edition in 2022, the second edition will offer students the opportunity to master the basics of bartending, refine mixology finesse, and master the art of personal branding through immersive workshops. The sessions will additionally cover a variety of subjects like Beverage Basics, Mixology, Flair and other complementary subjects such as Social Media, Communication, and Industry Talks.
Commenting on the launch, Jonas A, Advocacy Lead – Bacardi India & Near Countries, said, “We are proud to have been a part of their journey and extremely thrilled to be bringing the next batch of the program to Gurgaon – taking our students on a transformative journey and enabling them to make a fresh beginning in life.”
The previous edition in India had 100% graduates going on to get hired by reputed bars and restaurants at five-star hotels across the country. Keeping with its #GoodSpirited motto, Bacardi in India also started an all-women batch earlier this year to help talent pivot to a career in bartending.
The upcoming batch is expected to further offer students sessions with Nitin Tewari, Founder of Bar kala Academy and BarTrender OPC private limited, as well as industry stalwarts and Bacardi trade ambassadors.
Shake Your Future originally started in France, Paris in 2018 and has expanded across the globe to countries such as Italy, South Africa, Bermuda, England and other markets, where 80% of graduates have so far secured successful careers in the hospitality industry.
