Hoping to cash in on the growing business travellers, Pride Hotels Group is scaling its operations to focus more on ‘Pride Biznotel’ brand, a moderately priced, upscale, full-service hotel that meets the discerning needs of a business, adventure and leisure traveler.
The group has signed and operates approximately 17 properties under the Pride Biznotel brand with a host of banqueting and F&B facilities.
As part of its national expansion plans, Pride Hotels will have 100 properties and over 10,000 keys by the end of 2030 in various geographic locations. Pride Biznotel will form a major slice of the expansion, primarily spread across tier 1 and tier 2 markets.
Atul Upadhyay, Executive Vice President, Pride Hotels Group, said, “While five-star hotels in India are at par with global competitors, there is a near absence of internationally acceptable three-star hotels. We aim to bridge this gap by expanding Pride Biznotel to multiple locations to meet the discerning needs of the budget traveler. We are also buoyant on the industrial growth in various tier 2 and tier 3 cities that have fuelled demand for upscale mid-market hotels in this region. Pride Biznotel, with its strategic location, delectable food options, banqueting, and host of hospitality services will appeal to business travellers.”
