Tracking consumer travel sentiment across India this summer, global travel technology company OYO has published its Summer Vacation Index 2023.
As per the report, the travel resurgence continues strong with 82% Indians intending to travel during this summer season. The COVID travel restriction induced trend of rediscovery of our own country’s beauty also continues strong with a staggering 92% planning to explore domestic destinations.
Where is India travelling this summer?
Beach vs Mountains
Whether it is enjoying a serene hike in the mountains or indulging in Margaritas at the beach, summertime is perfect for both. With 30% upvotes, mountains are the clear choice this summer, followed closely by beaches at 26%. India’s favourite mountain destination is Manali, followed by Kashmir, Mcleod Ganj, Ooty and Coorg. OYO hotels in Manali continue to see an uptick in demand as summer travel gains pace.
When it comes to beaches, Goa continues to be India’s preferred choice, with 50% people wanting to travel there. Demand for hotels in Goa has surged by more than 20% compared to the same period last year. This was followed by Andaman Nicobar, Kerala, Pondicherry, and Gokarna.
13% respondents wished to travel to pilgrimage destinations for spiritual enrichment. With the beginning of Char Dham Yatra in late April, Kedarnath emerged as the top pilgrimage destination followed by Vaishno Devi and Varanasi. OYO has witnessed a 206% increase in bookings for Char Dham Yatra, with hotels in Rishikesh and Haridwar witnessing the most traction.
Taking the road less travelled
Survey respondents showed a strong inclination towards exploring offbeat and lesser-known destinations. Mawlynnong in Meghalaya and Ziro Valley in Arunachal Pradesh stood out as the top offbeat choices with 27% and 23% of the votes, respectively. Following closely behind was Valiyaparamba in Kerala, garnering 16% of the votes. These unique and lesser-explored locations have piqued the interest of travellers seeking new and extraordinary experiences.
For the international jetsetters
While majority of the Indians are keen on exploring domestic destinations, Maldives continued to be the preferred choice for the international jetsetters. Additionally, Switzerland, Dubai, Thailand, and Indonesia have also made it to the list of dream vacation spots for Indians this summer. These destinations hold a special allure for Indian travellers, offering unique experiences and attractions that make them sought-after locations for a memorable trip.
Decoding traveller behaviour this summer
Indian travellers are embracing spontaneity when it comes to planning their summer vacations. According to the survey, 41% of respondents prefer booking their travel within the same week, while 24% decide just a week prior. Maintaining budgetary sensibilities, 34% of respondents are looking for trips under INR 10,000.
When it comes to accommodation, hotels dominate with a resounding 55% of the votes, closely followed by homestays and villas. When choosing their ideal accommodation, Indians prioritize a room with a spectacular view and a comfortable bed, seeking a relaxing and enjoyable experience during their stay.
