The film is self-shot by different creators from countries around the world and this lends a distinctly “original” touch to the production.
The subtle message of care and concern comes alive in some of the most endearing gestures, such as the “things that Moms do” to pray for her child as he or she steps out on a long journey.
The film features diverse creators from across the globe, including Grammy-nominated Afrofuturist musician Pierce Freelon, Pakistani-Korean creator Fahila Muzaffar and digital creator Winnie Lee from Toronto.
Speaking on the film, Sunil Suresh, Head of Marketing and Communications – Air India, said, “We believe loved ones give meaning to any journey and moms play an irreplaceable role in everyone’s life. We had reached out to some wonderful people around the world and requested them to capture the unique ways in which their moms send them off on their journeys. The genuine emotion and love shine through, and is our tribute to moms around the world.”
