Marking a new chapter in its journey, CLEAR, one of the fastest-growing bottled water brands in India, has tied up with Recycle. Green in its endeavor to become a zero waste brand. Under this tie-up Recyle.
Green will help CLEAR reduce plastic waste by initiating a pan India drive of joining hands with all its channel partners and incorporating its framework deep into the system and help achieve its goals of plastic waste management.
On this tie-up, Nayan Shah, Founder & CEO of Clear Premium Water, affirmed, “Owing to this and our efforts to create a CLEAR DUNIYA, this partnership will help us take decisive actions to reduce plastic waste and repurpose recycled plastic for practical use. The tie-up with Recycle. Green is a clear step in this direction and just one of the several initiatives we are working on as a part of our ESG goals,” said As a part of its tie-up, CLEAR has created a framework to collect all the plastic waste generated at plants and used bottles and divert them for recycling. It is sensitizing and training its employees, distributors, and sellers about the Zero Waste mission and creating rewards and incentives for plastic recovery and recycling.
Moreover, CLEAR’s manufacturing unit in Surat, which is a zero-discharge and green manufacturing facility, uses 35% less plastic than conventional bottles. “This same technology will be implemented in all our other plants across India, which will further reduce plastic consumption by 1,800-2,000 tonnes a year,” Shah said.
