Packaged snacks brand Bikano announced that it has donated INR 22 lakh to the PM Cares Fund to support COVID-19 relief efforts in the country, which is going through the second wave of the pandemic. India reported 1,96,427 new Covid-19 cases in the last 24 hours, taking the country’s Covid tally to 2,69,48,874. With 3,511 deaths, India’s death toll due to the virus stands at 3,07,231.
“The first wave of Covid was challenging enough. Now the second wave with all its ferocity has come upon us most unexpectedly impacting us Indians like never before. As a company with a conscience, we aim at not only winning the hearts and minds of our patrons and food lovers; we are sincerely looking forward to giving back to the wider society where we belong to. And what better than pitching in for a cause which has affected nearly every one of us in some ways or the other,” said Manish Aggarwal, Director, Bikano.
He added that the PM Cares Fund was set up with the purpose to fight a public health emergency of this magnitude. “When the government is doing so much to make things better in the face of such a formidable public health challenge, how could we stay behind and remain passive onlookers. It was our bounden duty to come forward and make our small contribution count,” he added.
The company said in a statement it has relatively spared the economic challenges following COVID-19, even during the second wave since it falls into the snack category. In fact, it recently launched seven products on a single day nationally, followed by separate launches in cities in Punjab and northern Hindi speaking markets of UP and Uttarakhand.
