Underscoring the brand’s newly reimagined and beloved WestinWORKOUT® Gear Lending program,
Westin Hotels & Resorts – part of Marriott Bonvoy’s portfolio of 30 extraordinary hotel brands – is teaming up with Abbott World Marathon Majors (AbbottWMM), the series of six of the most renowned marathons in the world, for a first-ever, multi-year hospitality partnership to champion race travellers – and their supporters – during AbbottWMM major weekends.
The collaboration activating at select Westin properties in Boston, London, Berlin, Chicago, New York City, and Tokyo, and will offer new, tailored experiences to help marathoners of all levels get to the starting line and cross the finish line, as well as offer exclusive perks to celebrate the achievements of Six Star Finishers.
The Westin Marathon Zone offer6 the following:
- Recovery Concierges, whowill provide best-in-class recovery tips using the new signature Gear Lending kits that are available for guests to borrow at Westin properties around the world. They will feature the latest high-tech recovery and total body strength training equipment from Hyperice and Bala, which are beneficial for recovering from a run, winding down from a day of sightseeing, or looking to improve circulation after a long-haul flight.
- To help runners warm up pre-race and wind down post-race, Westin will offer dedicated training and recovery sessions led by Hyperice and Bala instructors.
- Throughout the weekends, the hotel will offer lite bites and beverages inspired by the brand’s Eat Well Menu program that focuses on nutritious and well-balanced options for guests to stay on track while on the road. On marathon days, Eat Well Snack Packs will be available for supporters as well as convenient grab-n-go items for runners. Celebratory bites and beverages will be available post-race.
- For supporters, a poster-designing station will be available to create celebratory signage for their loved one as well as branded pom poms and cowbells to cheer them on.
Dawna Stone, Chief Executive Officer, Abbott World Marathon Majors, says, “We are thrilled to be joining forces with Westin Hotels & Resorts to enhance the experience of runners competing in the Abbott World Marathon Majors, as well as all race travellers during their training, recovery, and all the moments in between as they pursue their greatest potential.”
