This launch is a part of the brand’s “Coolest Summer Campaign” to meet consumers’ demand for cool summer drinks.
The sparkling Iced Beverages range includes perennial Indian favourites such as Aam Panna and Kala Khatta – both of which feature a perfect balance of sweet and tangy notes, suitable for the Indian palate. Other flavours include Spiced Chai – perfect for tea lovers with a cool and spicy twist. Lastly, in the list of summer essentials, there is classic Lemon Iced Tea and Peach Iced Tea – happiness in a bottle, making each flavour memorable.
These newly launched beverages will be available for consumption in selected Keventers outlets across India. The product will be available in regular and medium-sized Keventers bottles.
Speaking on the new product launch, Agastya Dalmia, Founder and Chief Executive Officer, Keventers said, “Our product portfolio has expanded across the past few years to reflect contemporary trends. Our focus has been on identifying consumer preferences and bringing an innovative approach to our products. Nostalgia has always been a strong premise for our brand approach, and this time we brought a very unique and inherently Indian aspect to our product development. Fizzy drinks are a large category in India, and we have attempted to bring a disruptive approach to it by introducing familiar and favorite Indian flavors in a refreshing packaging.”
