As a brand that supports and promotes a culture of gender diversity and inclusion, The Leela has been on a continuous journey to #EmbraceEquity by endowing equal opportunities for its women associates across all levels and departments.
The #IAmLeela campaign showcases their remarkable journey with a spotlight on their achievements nurtured by the brand.
Last year, the brand introduced ‘Shefs at The Leela’, a unique and innovative concept to celebrate women chefs, curated in partnership with ‘Dean With Us’. ‘Shefs at The Leela’ was conceived as a platform to promote equity in the kitchens. The first edition was held at The Leela Palace Bengaluru, followed by The Leela Ambience Gurugram. And now the brand is hosting its third edition with a three-day long extravaganza at The Leela Palace Bengaluru.
Speaking on this, Anjali Mehra, Chief Brand Officer and Senior Vice President Marketing, The Leela Palaces, Hotels and Resorts, said, “True to the Leela brand, we strive to not only be the epitome of true Indian luxury but also to remain socially conscious in everything that we do by actively contributing towards the overall development of the community.”
Furthermore, The Leela has partnered with Kailash Satyarthi Children’s Foundation (KSCF) to sponsor 11 Bal Mitra Gram™ (BMG™) or Child-Friendly Villages. This has empowered girls in rural India and paved the way for a brighter future for them.
The brand has also entered into a partnership with Jodhpur Mahila Griha Udhyog to source bags that are used across its hotels. The wellness teas placed in its hotel guest rooms are manufactured by Jalinga Tea Estate which has a women workforce of more than 80%. The brand also supports Delhi Foundation of Deaf Women by promoting the handicrafts/jewellery items at internal events.
#LeelaEmpowersHer: A month-long campaign to celebrate the empowerment of women at The Leela
The campaign is a testament to the brand’s commitment towards #EmbraceEquity with meaningful action
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