The concept was derived in an effort to spread the environment-friendly message to the next level and involve the wedding community as a whole.
Noshir A Marfatia, Senior Vice President – Sales & Marketing, The Fern Hotels & Resorts, elaborates, “There is a tremendous amount of wastage that happens during weddings. However, there is a sizable number of people who want to prevent wastage without compromising on anything. The idea is that luxury should not be compromised at any cost, but the damage to the environment should be prevented.”
Some of the highlights of the Green Wedding are eco-friendly invitations, an eco-friendly venue, reusable décor, outdoor marriage functions, no cut flowers for decoration, no food wastage, zero plastic use, utilizing local vendors, etc to name a few. “There is a huge eco-wedding market which has not been properly tapped, and since we are an environmentally sensitive hotel chain, it is only natural for us to move in this space,” Noshir points out.
