The manufacturing and bottling will be under the flagship of Emirates Drinking Water, which is part of the Nasser Abdulla Lootah Group of Companies in the region. The association will help strengthen Bisleri International’s presence across Dubai, Sharjah and Abu Dhabi.
The operations will begin in April 2023.
The UAE bottled market is displaying significant growth projections. As per a recent market study, the bottled water industry is estimated to grow at a CAGR of 11% over the next five years. This is driven by an increasing number of immigrants and the growing tourism sector, leading to a surge in demand for functional water.
Besides, the Indian expatriate community is the largest ethnic community constituting approximately 30% of the country’s population. Bisleri, a legacy Indian brand synonymous with the category, has an emotional connect with the audience. Thus, entering the global market with UAE is a perfect time to connect with the Indian diaspora and strengthen the trust amongst the audience.
Angelo George, CEO, Bisleri International Pvt Ltd, elaborated on plans of penetrating the Global Middle East market with the oldest and reliable brand of UAE, “The UAE market indicates healthy growth projections with a noticeable appetite for Indian brands and products. Bisleri, a legacy Indian brand, holds a strong connect with the Indian diaspora living in the region. UAE is a beginning to our expansion plans, and we are committed to increasing our presence overseas.”
