The Abu Dhabi Convention and Exhibition Bureau (ADCEB), part of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has opened its first dedicated representative office in South Korea as part of its continuous drive to raise Abu Dhabi’s MICE tourism profile in new and potential source markets. Abu Dhabi has welcomed 30,408 visitors from South Korea between January and August 2022, indicating a strong appetite for travel to the UAE capital.
ADCEB will educate corporates, associations, event organisers, MICE agencies, and other industry stakeholders in South Korea about Abu Dhabi’s strong MICE proposition, highlighting it as a dynamic global destination for business events.
Through this collaboration, ADCEB can offer eligible Advantage Abu Dhabi applicants additional flight benefits and perks such as group booking discounts, complimentary flights for large MICE travel group bookings on direct flights, and special flight rates for site/destination inspection trips to Abu Dhabi for clients who host their business events and incentive groups in the UAE capital.
In addition, ADCEB occasionally leads or supports the bidding process for suitable conventions and influences event organisers’ decision in launching their first-ever event or geo-clone their flagship events in Abu Dhabi too.
They also renewed its memorandum of understanding (MOU) with the Emirates Medical Association to attract more B2B medical sector conferences to Abu Dhabi.
