Former hotelier Varun Mehrotra has launched a sales and marketing brand, Khyathi, in Jaipur and onboarded the 150-year old luxury heritage, Hotel Diggi Palace, as its client. The company claimed to assist its patrons to amplify their incremental revenues, gain a loyal customer base and market their name to become a known brand.
Owing to the current travel bans and lockdown, the hospitality industry has been brought to a standstill, further leading to the inability to conduct profitable business for the organisation in the market. Most sales and marketing divisions were unable to generate the same amount of returns and revenue optimisation along with social or brand reach maximization as before, leading to many organisations and businesses being shut down or suspending operations.
Khyathi proposes to work with such businesses and turn around their revenue and profit module to account for veritable and beneficial business returns in coordination with the organisation team. Thereafter, it provides a variety of solutions for sales and marketing including digital and social media marketing, campaign strategising, visual content creation, revenue maximisation, content marketing and strategy and brand management amongst the others.
“Our vision is to develop and support our clients to become a brand icon of success and sales growth,” said Mehrotra. “In today’s date, it is essential for a company to not only come up with innovative solutions when it comes to the sales and revenue generation, but also establish a strong brand identity through its social presence. At Khyathi, each of our team members have significant hotel operation and management experience that allows them to comprehend the client’s expectations and act accordingly”, he further added.
