Royal Orchid Hotels Limited (ROHL), the fastest-growing Indian hospitality chain recently announced a strategic expansion of its Regenta brand across India. As per company reports, 26 new properties are slated to open in 2023 targeting leisure and business guests alike. The expansion announcement comes at a time when Royal Orchid celebrates 50 years of its presence in Indian hospitality.
Chander K Baljee, Chairman and Managing Director, Royal Orchid Hotels Ltd, started Hotel Harsha in 1973. With strong business acumen, Baljee revamped and refurbished the existing property into a flourishing business hotel.
The year 2023 will witness the brand diversification of the Regenta by Royal Orchid brand across India. The brand stands for rejuvenation, relaxation and has a more youth-oriented approach to services as per market trends catering to the younger segment. The six sub-segments of the brand include Regenta, Regenta Resort (five-star properties), Regenta Central, Regenta Suites (four-star), Regenta Place (three-star), and Regenta Inn (smart comfort).
ROHL will add to its list of properties across India with new openings in Tier 2 and 3 cities such as Coorg, Gulbarga, Gangtok, Digha (West Bengal), Nellore, Jhansi, Raipur, and Pune among many others.
Commenting on the expansion, Mr. Baljee says, “We at Regenta by Royal Orchid Hotels promise our guests to stay committed to being a proud Indian brand serving hundreds of guests every day. The future for us means giving Indians a hospitality brand to reckon with coupled with advancing technologies and services better than industry standards. When guests check out from our properties, they should take with them a Royal Orchid experience.”
The openings are slated across different sub-segments across Indian cities. The list includes three Regenta Resorts, nine Regenta Central properties, seven Regenta Inn properties, and seven Regenta Place properties. All new developments will have well-appointed rooms and amenities to go with their respective categories.
