TThe partnership agreement was signed between Lavazza Group and the Commissioner General’s Office for Italy at Expo 2020 Dubai, strengthening the innovation and sustainability project promoted by the country with its participation in the Universal Exposition next year.
As Platinum Sponsor, Lavazza’s products and services will have a presence in the Italy Pavilion for the entire duration of the Expo, which because of the postponement will begin on October 1, 2021 and end on March 31, 2022. The Lavazza coffee shop project in Dubai is designed to offer visitors to the Expo a “Sustainable Coffee Experience”.
The products on offer will include the washed Arabica blends in the Lavazza ¡Tierra range. Lavazza’s coffee shop in the Italy Pavilion will be symbolised by a huge Solar Moka, created to showcase an emission-free preparation process that uses solar power to heat the water needed to make the coffee
served to visitors.
