Respectful of the environment, the hotel industry has acted responsibly for several years. Hotels have been making significant investments in green infrastructure and sustainable operations; a trend that is likely to become even stronger.
Hoteliers realise the importance of accelerating the adoption of innovative solutions to reduce their carbon footprint and create a cleaner and sustainable environment for the community at large. Green buildings can provide a safe working environment for the workforce, while instilling confidence amongst guests.
FOR GOOD MEASURE
It is imperative for hotel developers to measure the performance of sustainable products based on how they achieve the green building criteria. This includes protecting the health of staff and guests, reducing the risk of infection and providing a stable habitable environment during the pandemic.
Fortunately, most green products used while developing the property come with performance indicators and metrics that are measurable. At Chalet Hotels, we use products that are certified by the concerned authority and meet the industry benchmarks.
These steps are also necessary because we aim to achieve Gold LEED certification for all our hotels by 2025. Some of our properties, like JW Marriott Mumbai Sahar and Whitefield Bengaluru, are already Gold LEED certified.
BALANCING ACT
Hotel developers and asset owners have to maintain an equilibrium between social and climate change, while adhering to their internal design standards. Using renewable energy resources such as solar, and rainwater harvesting have become a norm. Additionally, they have to strike a smart balance between sustainability and design while offering added value to the asset.
Today’s guests are eco-conscious and care about the impact of tourism-related activities on the environment. This makes them particular about the hotels they choose for their stay. As a result, they prefer brands that take initiatives to protect and preserve the environment. This awareness is mainstream, and therefore, new projects have been designed keeping the consumer trends in mind.
All industry stakeholders, including architects and designers, realise the value of creating a lasting change and implement processes encompassing environmentally friendly elements. Hotel developers must track consumer sentiment and be up-tospeed with their ever-changing expectation to attract eco-conscious travellers seeking guest experiences that is equal parts principled, ecofriendly and luxurious.Â
