- Can you give us a brief history and brand introduction, The Indian market response of Fima Carlo Frattini so far?
The history of FIMA goes hand in hand with that of bathroom furniture and interior
design and it is based on three specific values summarizing its design philosophy: #Green #Quality #Design.
The Company – established in 1960 by Carlo Frattini – dynamic, international and absolutely contemporary in nature, which is expressed, in innovative unique solutions in terms of design, quality and functionality, focusing on the environment and the environmental sustainability. In 2014, with India one of the most interesting areas of expansion, with a strong resistance to the penetration of Made in Italy in the country.
The Indian population is young, the purchasing power of the middle classes growing, and the desire for luxury spreading particularly in the more developed metropolitan areas, such as Bangalore, Mumbai and New Delhi. Today, in Chandigarh, there is a HO and large showroom entirely dedicated to Fima products, with an extensive sales network headed by an Indian Director. Across the country, there are over 30 FIMA dealers, and a team of trained technicians for installations and post-sales support. This is matched by the beating heart of FIMA INDIA, a dynamic warehouse dedicated to customer care, spare parts and stock items for the domestic market. This forms an important strategic lever, demonstrating the reliability and stability of the company.
- How has Fima Carlo Frattini contributed to the hospitality industry?
The quality and Italian style of Fima Carlo Frattini sign prestigious projects all over
the world. Synonymous with design expertise and capacity for innovation in the world
of taps having over sixty years of history in the industry, has always distinguished
itself as a careful provider and precise in the contract in the international scene.
The company is able to give added value to each project through a rigorous care in the
service that is expressed through assistance and technical support of great
professionalism. Not only that, with his Contract team FIMA Carlo Frattini has
always guarantees extremely fast response times and offers a warranty that extends
for 7 years on the whole production, further evidence of a philosophy of total quality.
Whether it’s luxurious yacht or 5-star hotel, the excellence of “Made in FIMA Carlo
Frattini” has no boundaries. Its quality is recognized and choice, in fact, for exclusive
projects worldwide.
- What are the sustainability initiatives taken by Fima Carlo Frattini?
CHOOSING GREEN
Our manufacturing plant uses photovoltaic power. We use low lead brass and then
recycle it by means of a low consumption brass shavings collection system. The
innovative trivalent galvanic system is environmentally and people friendly, unlike
the common hexavalent process. Our packaging has been developed to optimize
volume/weight to avoid waste and extra shipping costs. In addition, we genuinely care
about saving water. All our products have specific flow restriction devices.
A VIEW TO THE FUTURE
Fima promotes shared responsibility for improving the lives of the people in our
community. Sustainable development is the only way forward to satisfy the needs of
this generation without compromising the opportunities for future generations.
CONTINUOUS INNOVATION
The open-minded attitude of the R&D department towards innovation in the sector
enables on-going technological experimentation in all areas, from the manufacturing
processes to finishes and from optimizing resources to eco-sustainability.
What are the different varieties of showerheads that are in vogue in the Indian market?
A rejuvenating shower can set the mood for the day and with the right showerhead
your daily ablutions can become a luxurious and relaxing experience and can leave
you feeling refreshed.
While choosing the ideal showerhead for your bathroom, must take your preferred
water flow pattern into consideration. While there are multiple designs and colour
finishes available in showerheads, its performance in terms of water pressure and
water flow is the most important feature that comes into play everyday.
There are available in two types – Wall Showerhead and Ceiling Showerhead. Ceiling
showerheads are usually concealed showerheads. They come with different features
like the basic single function showerhead to rain heads shower to multi – functional
showerhead to adjustable showerhead.
Multi-functional showerheads often come with water saving options. They
have distinct sprays that includes a grand wide spray, a medium coverage spray,
cascade fall to ease body pains, laminar flow helps relax muscles, intense rain, mist
flow gives freshness with water breeze feeling, rain flow rejuvenates the body and
makes one immerse in water.
Air mix shower enriches water with air, so that each droplet feels plumper, more full-
bodied and lighter. The result: added indulgence whenever you come into contact
with water in the bathroom with more efficiency. The air power enables you to use
water more economically.
Aerating showerheads mix water and air to mimic the sensation of higher water
pressure. Most low-flow showerheads on the market use this method to conserve
water.
Modern showerheads perfectly blend aesthetics and function to ensure a soothing
shower experience. The appearance and style of the showerhead must complement
your bathroom décor.
- What sets luxury faucets apart from its premium counterparts?
In the modern era, people are becoming more and more conscious about bathrooms being luxurious as it is that personal space which provides relief from the daily stress and prepares you for a new day.
The premium luxury faucets may seem more expensive than their good-looking
counterparts but they definitely speak volumes for their quality and go a long way
when it comes to durability and aesthetics. Also, the after sales service for these
brands is something you would not need to worry about.
Real difference lies in the detail. The selection of the best raw materials, the choice of
the most advanced technological processes as well as the rationalization of the
warehouses, the aesthetics of the machineries and the care for the packaging are all
design. This attention to detail is the true essence of luxury faucets.
- What are the recent innovations in the field of faucets and showerheads?
Faucet and showerhead manufacturers keep adapting to consumer demand for
functionality, style and design. They are responding with innovations that transform
the look and aesthetic of faucets, as well as their ease and convenience.
STYLE AND DESIGN
Current design innovations allow consumers to choose from a variety of looks and
styles such as antique, contemporary and modern that enhance the feel of bathrooms.
In addition to a variety of finishes, design features range from single-handle fixtures
to double-handle. Wall-mounted fixtures offer style flexibility, increasing the surface
space of the sink and allowing for a cleaner look.
SHOWERHEADS
Air mix shower enriches water with air, so that each droplet feels plumper, more full-
bodied and lighter. The result: added indulgence whenever you come into contact
with water in the bathroom with more efficiency. The air power enables you to use
water more economically. Aerating showerheads mix water and air to mimic the sensation of higher water pressure. Most low-flow showerheads on the market use this method to conserve
water.
How has the hospitality design trend in this industry evolved over time?
In order to take advantage and stand out in the competition, it is important to stay
updated with the latest trends in the industry.
No matter how beautiful and luxurious the entire room and hotel interior are, the
quality of luxury amenities and toiletries leave a deep and lasting impression on
guests.
Now a days, hospitality industry is looking for durable and reliable bathroom fittings
that add great value to the property since it not only relaxes but also gives you that
luxurious experience.
The use of hi-tech bathroom fittings definitely adds value to the property as it
provides a unique guest experience by taking the basic utility space to something
more luxurious.
- What are the new upcoming launches/ plans for the brand?
Marmorea: The elegance of the Marmorea shower column designed by Davide
Vercelli is the perfect expression of a new way of enjoying ‘green rooms’ that is
inspired by the simplicity of nature, reflecting its linear forms or material effects.”
An innovative design solution that reflects new ways of outdoor living with a style
made of attention to details, strong decorative value, functionality and eco-
sustainability.
Out.Side: Thanks to its essential design by Davide Vercelli, OUT.SIDE fits elegantly and discreetly into the most diverse contexts, from the garden at home to the spa of a five-star hotel, combining the aesthetics of a passe-partout furnishing element with the characteristics of a distinctive product designed to last.
The rigour of the lines is matched by the absolute purity of 316 steel, chosen for its
extremely high performance and inalterability over time: the material of choice in
outdoor environments, this particular alloy withstands the stresses of atmospheric
agents even in saline environments and does not rust even when exposed directly to
air or water.
Ingiro: Stand alone, thanks to the concrete base, INGIRO items can be positioned
wherever you want. They can be moved throughout the day according to need or sun
exposure.
Through its simple yet detailed shapes, Ingiro marries a new idea of flexibility and
dynamism, adding a decorative side to the outdoors also thanks to the different
finishes: steel, light grey, light blue and green match the iconic light concrete base
while the matt black base combines greatly with the dark concrete base with great
refinement.
