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Godrej expands portfolio to enter chest freezer segment

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Godrej expands portfolio to enter chest freezer segment

Godrej Appliances expanded its portfolio with its entry into the chest freezer segment with a range that promises to offer 40% more power saving over other brands in the industry. The products have been launched in four different capacity sizes of 100L, 200L, 300L and 400L.

The deep freezing products come are 100% green and environment friendly and provide rust free operation through the ZOP technology. They come with a 3-year warranty on its compressor.

Kamal Nandi, business head and executive VP–Godrej Appliances, said, “Over the years we have developed a deep expertise in the domain of refrigeration and cooling. With this launch, we are further strengthening our refrigeration portfolio and hope to gain a significant share in this segment in the years to come. ”

Rajinder Koul, head of new businesses- Godrej Appliances, added, “This newly launched chest freezer range offers best in class performance, features for convenience and easy maintenance, while offering worry free service. This will help establish Godrej among the top 3 brands in this segment by 2020.”

Godrej chest freezers come loaded with features such as tropical compressor, a faster pull down time for quick freezing. The company is offering several convenience features such as 360 deg rotation wheels for easy movement, lock, lit interiors, and excellent drain design, as well as easy maintenance features such as rust free operation and anti rodent body. Newly launched product portfolio will be priced between INR 15,000 and INR 28,500.