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Thomas Cook (India) Ltd., and its Group Company, SOTC Travel Ltd., have introduced a first of its kind Virtual Roadshows – The Thomas Cook Holiday Showcase and SOTC Holiday Preview.
This unique digital initiative benefits customers with convenient and contactless holiday planning – jointly with holiday experts and from the safety/comfort of their homes. Commencing August 16, 2020, the Virtual Roadshows present a host of special offers/deals across a range of domestic and international holidays – with a clear intent to drive bookings for the upcoming festive/winter season and through to Summer 2021.
With the extended lockdown, while Indian consumers are displaying strong pent up travel demand, they are looking for guidance and handholding – to assist them through the complexities of holiday planning. Pre-COVID, while the companies’ physical holiday roadshows had worked well, in the current scenario such physical options have been rendered unviable.
The Thomas Cook Holiday Showcase & SOTC Holiday Preview were thus conceptualised to empower customers with interactive holiday planning via a virtual platform – with the assistance of local/regional language speaking holiday experts and a format that includes engaging Q&A sessions. To ensure undivided attention and personalised service, each session is open to a select number of customers – with slots pre-selected as per customer convenience.
The Virtual Roadshows are available to customers across India’s metros like Mumbai, Delhi, Bengaluru, Chennai, Kolkata, etc.; also regional India’s tier 2 and 3 cities including Baroda, Vijayawada, Mysore, Nashik, Patna, Guwahati, Lucknow and Bhubaneswar, among others.
Rajeev Kale, President & Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd. said, “I am delighted to flag off our exciting Virtual Roadshows, a unique, innovative digital platform to help our customers plan their holidays from the safety/comfort of their home – together with our holiday experts and tour managers to guide them at each step. To sweeten the deal, we have included exclusive spot-offers and special discounts – to catalyse bookings for the upcoming holiday season and through to Summer 2021.”
He added, “Customers get to opt from multiple time-slots as per their convenience, with the number of participants per session kept limited to ensure undivided attention and personalised service. We plan to roll out our Thomas Cook Holiday Showcase starting this weekend and will cover key source markets across India’s metros, mini metros and tier 2 and 3 regional cities/towns.”
