In a new development, Charcoal Eats, a full-stack quick service restaurant based in Mumbai, has partnered with Naagin Hot Sauce on several fronts. The goal is to pair hot sauces with a variety of delicious biryanis.
The Charcoal Eats team will provide guests with a variety of delectable biryanis at the click of a button. It does so by providing high-quality food with a taste that makes them want to come back to them.
For many years, consumers who choose curated specialties like Biryani have struggled with a lack of sauce options. This space, which Raita or Curd previously dominated, now offers the option of pairing some of the world’s hottest sauces with Biryani, a crowd-pleaser for spicy delicacy fans.
The twist here is the #TheBhootBiryani challenge, where Charcoal Eats has launched the ‘Spiciest Biryani in the World,’. The deathly hot Bhoot Biryani, made with one Bhut Jolokia chilli per serving, will burn you once, twice, and most definitely three times.
Speaking on the partnership, Mohammed Bhol, Co-Founder and Co-head, Product Development Charcoal Eats said, “We strive to create great consumer experiences through intersection of cultures, flavors, and our own blend of uniqueness. Our friends at Naagin mirror our philosophy and belief that India has the ability to create great brands. The bhoot biryani challenge is our medium to do the same. Ghost pepper aka bhoot jholakia is the worlds spiciest chilly with a scovile of(measuring how hot it is) of 1 million units. The challenge especially when done with friends is a good reason to come together, have fun and bond!”
Arjun Rastogi Co-founder, Naagin Sauce added, “We’re all real food people here and have an obsession for good ingredients so it’s always been a great conversation when we talk new recipes and food exploration with them. They know their biryanis and we know our spices. When Mohamed approached us with this insane idea, we didn’t think twice. It felt like the crossover nobody asked for, but everyone needed – a delicious biryani, with some smoky hot bhut jolokia to tickle some taste buds. It tastes amazing, but you don’t play with fire, do you? The reactions are just hilarious and we’re all in tears for very different reasons!”
