Japan’s green tea or ‘Ocha’ as it is referred to locally, is loved across the world for its restorative qualities. Now, EIJ Consulting is bringing Shizuru’s ‘Ocha’ green tea to India in three distinct flavors- Sencha, Genmaicha and Gyokuro. Indian green tea aficionados can buy their favorite flavors from Shizuru’s official website.
Shizuru sources ‘Ocha’ from Japan’s top tea estates, including the famous ‘Kakegawa Estate’, which is noted for its steamed green tea and produces some of the best teas in the world because it boasts the perfect climate and soil for growing green tea.
EIJ Consulting will market Shizuru’s ‘Ocha’ in India in partnership with importer Mittal Teas, and will also familiarize Indians with Japan’s rich tea culture while acquainting them with the green tea’s rich and soothing flavors that are infused with multiple health benefits.
“Green tea has a unique 1200-year history in Japan and is known for its restorative, antioxidant benefits across the world. We cannot wait for our Indian consumers to experience the different flavors of ‘Ocha’ and learn more about its distinct tastes and benefits. We will first launch three flavors here and then add on more shortly. We also plan to bring the authentic ‘Matcha’ flavor to India very soon. For now, we are spreading the word through taste-marketing at restaurants and specialized events,” said Yosuke Shibata, CEO, EIJ Consulting Pvt. Ltd.
Shizuru’s three flavors available currently in India are:
Sencha: This fresh steamed tea stands apart with its distinct green color and refreshing grassy and sea-weedy flavor. It is the most commonly consumed tea in Japan and can be consumed both as a hot tea and iced tea. The leaves of this tea are hand-picked and hand-rolled lending to its organic taste. It is great for a soft energy boost.
Gyokuro:
This finest grade of Japanese green tea has a sweet and uniquely fragrant aroma. The tea leaves are shaded from direct sunlight for around 20 days after they first start to appear. This process inhibits astringency and results in premium quality tea with an enhanced taste and several health benefits.
Genmaicha: This richly-flavoured Japanese green tea is made by mixing roasted rice kernels with Sencha tea leaves which is why it has a special fragrance of roasted rice and also tastes deliciously ‘ricey’ and nutty. Children and the elderly can both enjoy a cuppa because of its low caffeine content.
