The Taj website sports a new design and aims to offer a far more experiential approach to its customers. It reflects the new brand architecture showcasing the three brands, Taj, Vivanta by Taj and The Gateway Hotel. Further, the Luxury website positions the 25 properties into 5 distinct clusters, namely Grand Palaces & Iconic Hotels, City Hotels, Taj Safaris, Luxury Residences and Taj Exotica Resort & Spa.
The website has been designed by Razorfish, one of the world’s largest interactive agencies which has won several creative awards consistently year on year including Webbys, OMMAs, Mobi Awards and more. Razorfish helps companies build great brands on the digital space by creating engaging and compelling experiences with consumers.
Ajoy Misra, Senior Vice President, Sales and Marketing says, “The design is a result of extensive consumer research, is deep rooted in digital technology and creativity to create customer experiences that are dynamic, elegant and interesting.”
Prakash Shukla, Senior Vice President Technology & Chief Information Officer says, “In our constant endeavour to provide alternate channels and increased access to our customers, we have designed a website which is easy to navigate, visually stimulating and has an efficient mechanism to facilitate bookings. The effort to bring more innovation in the mobile and web space will continue.”
The user journey is both simple and informative and has been developed with the intent of building trust with first time visitors through exposure to the roots and heritage of the Taj.
