Dairy brand, Keventers, is expanding its dessert footprint pan-India with the launch of its ‘Ice Creamery’ brand that will have six ice cream flavours to begin with –
● Belgian Chocolate
● Alphonso Mango
● Triple Chocolate
● Mocha Almond Fudge Brownie
● Exotic Strawberry
● Blueberry Cheesecake
The company has conceptualised this new product portfolio to ensure there is something for everyone. For chocolate lovers, the range consists of Belgian Chocolate, made from the finest dark cocoa and Triple Chocolate, with swirls of dark chocolate ice cream mixed with cookie chunks and chocolate bits, making the new flavours even more decadent. Everyone’s summer favourite, Alphonso Mango, has the sweetness of the Ratnagiri Alphonso mangoes folded into a rich and buttery creaminess while the Mocha Almond Fudge Brownie has brownie bits and fudge chunks whirled into caffeinated notes of mocha, .
The range also consists of berry new flavours, with Blueberry Cheesecake, which has the sweet tartness of blueberries and the crunch of buttery biscuits and last but not least, Exotic Strawberry, made from lush and juicy strawberries. The ice creams contain no added preservatives or flavour.
Keventers is acknowledged as a trend-setter in product and packaging design because of its iconic glass bottles, sundae jars and uses sustainable paper packaging. The new ice cream range will continue this trend with colourful illustrative artworks along with its recently launched brand mascot, Mr. K. This is a modern-day embodiment of the visionarym Edward Keventers, who started the brand. He has a friendly grandpa-esque personality brought to life through #KeventersComics.
Agastya Dalmia, Founder and CEO, Keventers said, “After successfully launching Keventers ice-cream packs two years ago and piloting it across Delhi NCR, we are very excited to announce this latest development from the brand. Keventers Ice Creamery reflects another step forward towards expanding our presence pan India and diversifying our dessert portfolio. Today, we are focused on building direct to consumer formats through slow e-commerce, as well as relying on the expertise of the fast e-commerce channels like Swiggy and Zomato.”
Over the last two months, the company set up over 80 Keventers Ice Creamery dark stores across Delhi NCR, Mumbai, Pune, Kolkata, Jaipur, Chandigarh, Ludhiana, Lucknow and Bhubaneswar. It has plans in place to steadily scale across the country in the next nine months.
The product retails for INR 99 for a 100 ml cup and at INR 329 for a 450 ml tub. While Keventers is currently working on launching its own e-commerce platform, thereby entering the D2C space, its Ice Creamery brand already has widespread coverage across the above-mentioned cities on the Zomato and Swiggy platforms.
