Lavazza, an Italian coffee roaster brand, brings to India a collection of sustainable coffee blends from around the world with its range of La Reserva de ¡Tierra! – Colombia, Brasile and India. The newly launched La Reserva de ¡Tierra! selection is an aromatic espresso with a medium body and a sweet taste. This blend is a perfect balance between notes of jasmine flowers, almonds and milk chocolate that has been developed by skillfully selecting and combining Arabica from Central and South America.
The La Reserva de ¡Tierra! range is a collection of selective and sustainable coffee blends carefully designed and crafted to offer professional baristas. Every blend contains coffee from territories and communities involved in Lavazza Foundation projects in collaboration with Rainforest Alliance (RFA) to bring coffee lovers a unique and sustainable taste experience of coffee origins.
The sustainability projects objective, which was started in 2002, is aimed at improving the quality of coffee. Thanks to the collaboration with the RFA, this has resulted in the development of social and living conditions and economic growth of coffee farming communities, while respecting the environment. Today, more than 130.000 coffee growers are involved across 19 countries across 3 continents.
Every bean is carefully selected from the coffee-producing lands of India, Brazil, Colombia and Central and South America. It is gently roasted to bring together a perfect cup of an intense aroma and taste profile.
This range symbolizes Lavazza’s long-lasting commitment to creating a sustainable approach to people and nature, with the aim of improving living, and environmental conditions of coffee-producing communities, while promoting entrepreneurship and the producers’ independence.
