Living Liquidz, a conceptual liquor store, opened its doors in Bangalore with a soiree hosted by Moksh, Manish, Ria and Timsy Saini. The experiential store is known for its ‘try before you buy’ concept.
The Launch Night at Mansionz took off with a fashion show showcasing Suneet Varma’s new line. Known for his ‘Pirates of Couture’ collection, he also had the charismatic Malaika Arora headline the show. “I have had a superb time walking for Suneet Varma with his new evening wear collection at Mansionz by Living Liquidz in the garden city,” said Arora on the launch. Mansionz hosted the creme de la creme and toastmasters of Bangalore like Aslam and Michelle Gafoor, Dr. Karishma and more.
Everything about the brand spells luxury with a New York-style tasting room for sampling and trying various wines and liquors before purchase. Spread across a swanky 9000 sq. ft., Mansionz is designed with contemporary interiors and spans across two floors that house a liquor lounge. The plush outlet also lets you buy beautiful ornate glasses and gorgeous floral arrangements as gifting options to complement the premium alcohol purchase.
“We wanted to make going to the liquor store or having a tasting a more experiential affair – from well-suited sommeliers and hostesses with knowledge of pairings providing suggestions on tastings based on your preference in a beautiful space with the right kind of ambience, we are offering a world-class experience for Bangalore people,” quoted Moksh S. Sani, Managing Director of Living Liquids.
With a collection of over 1500 wines, premium Scotch, Whisky and Gin selections, the Mansionz store also offers a variety of ciders and beers for brew lovers. “After launching Mansionz in Mumbai, launching Bangalore was like a dream come true, especially with the fashion show by Suneet Varma and the glamourous Mallaika as the show stopper,” said Moksh.
“Bangalore is one of my favourite cities to visit, and we had a great welcome this time! We are soon launching our luxury pret line, which contains young, sexy, and sophisticated separates. Using that as an inspiration, we had the gorgeous and glamourous Malaika walking for us and to launch Mansionz at the same time which is such a great concept, goes with the ethos of my brand and was a great experience!” said Suneet Verma on the launch of his new line at Mansionz, Bangalore.
A vision for the future of Mansionz
Living Liquidz looks to increase its existing presence by adding more points of sale across India, especially at domestic airports. The brand plans to expand more tasting lounges and create more private label brands. The brand is looking at a presence in every city and every state and will aim for setting up a minimum of two Mansionz per state. When there is an opportunity, the brand will also enter the duty-free business at airports. In the next few years, Living Liquidz will seek to be in every segment of the alcohol market with their private labels in almost ten segments, including rum, dark rum, whisky. At present, its wines from private brands have a 25 per cent market share of the liquor sold in their stores, and they would like to see this go up to 50 per cent. In addition, Living Liquidz aims to present 50 top brands from the best alcohol-producing nations worldwide for exclusive distribution to its stores and customers in India.
“We have great aspirations for Mansionz is a brand – what we offer is a luxury experience and a great experimental space for like-minded people to come together, try out various types of beverages and settle on one that they enjoy. The concept of a Tasting Room is international, and our customers in India yearn for that kind of exclusive space where they can sample foreign liquors and wines and have a first-rate experience. The goal is to provide a novel experience with Mansionz by Living Liquidz and to take the tasting notion up a notch,” said Moksh.
