Rage Coffee, the Delhi-based FMCG company that manufactures, markets, and distributes packaged coffee products is set to penetrate into the blockchain bazaar by minting 10 Rage Coffee branded NFTs of a certain value. These NFTs will be issued to 10 lucky winners as a part of their valentine’s month marketing campaign.
The campaign will be kicked off with a launch video on NFTs with the theme being centred around exploring the ideas of coffee and love from 10th of Feb to 19 Feb.
A caffeine innovation brand, Rage Coffee has always been associated with the curation of product range which supersedes the segment in innovation and originality. In the past, it had capitalized on the buzz of the crypto coins, now the brand is heading towards the NFT space, this time with actual Rage exclusive NFT’s.
This valentine’s month marketing campaign by Rage would also engender an infill of NFT owners in India which is significantly low. With the debut of Rage Coffee in the blockchain matrix, it will also bring a lot of Ragers under the umbrella of this marvellous technology.
Expatiating on the campaign, Bharat Sethi, Founder and CEO of Rage Coffee said, “We capitalized on the crypto craze and now we are happy to make some noise by issuing NFTs which are the hottest thing in the market right now. As always Rage Coffee will always stay true & relevant to the misfits and trendsetters, by entering into the blockchain matrix, we would have an opportunity to interact with Ragers and dominate the D2C space by creating conversations around one of the popular digital trends at the moment.”
Some leading social media influencers like Financial Literate, HustleRani, Marketing Mind, Ads With Benefits, Under25 News, Raj Abhisar, and Saif – The Sustainability Guy will cascade the campaign details on some social media platforms like Instagram and LinkedIn.
