Plant-based meat brand GoodDot recently launched its nation-wide ad campaign that promotes the message of ‘Do Good’. The ad features GoodDot’s brand ambassador Neeraj Chopra.
With the use of the latest technology and VFX-based techniques, they have made the advertisement level meet international standards by creating a realistic animation character of GoodDot’s mascot GoodDo – The Goat. Interestingly GoodDo was rescued from a slaughterhouse in 2017 and now resides in Udaipur. P3 Animation Studio created the effects of the commercials.
The highlight of the ad is the interaction of Neeraj Chopra with GoodDo, the goat. The three scenes in the ad subtly passes on the message that sometimes people get lazy and commit mistakes like littering, breaking the queue, not following the traffic signals. In the ad, Neeraj Chopra is seen as having an urge to commit the above mistakes, but his inner conscience in the form of GoodDo, the animated goat prevents him from committing the mistake and obeying the rules and the social etiquettes.
Commenting on the commercial, Neeraj says, “I thoroughly enjoyed being a part of the Do Good campaign with the GoodDot team. I love the fact that the simple message of doing the right thing is being told in this manner, and hope people can resonate with this message when they watch the films. I was lucky to have GoodDo by my side through the various situations in the ads, and would urge everyone to channel their inner GoodDo when facing tricky situations in life.”
The ad underlines the importance of being good and how doing good is passed on, very subtly in a fun form. Towards the end of each scene, GoodDot embeds a message of the benefits of plant based meat in terms of health, taste and reduced cruelty to animals.
“We are beyond excited to release this ad. This ad communicates the ethos of our brand GoodDot in a very clear and strong format. We were pleasantly surprised by the amazing acting of Neeraj Chopra. Being a first-hand witness to the shoot, I was inspired by the work ethics of Neeraj as he put in his all in the acting. Having GoodDo our incredible goat in this ad is extra special as this fun representation of GoodDo will help the audience relate more to the beauty of the animal world. The production and the animation team have done a fantastic job and this ad is right up there with the best in the globe. I am super proud of my team and we are blessed to have Neeraj & GoodDo telling our story to the world,” said Abhishek Sinha, Co-Founder and CEO, GoodDot.
The company was founded in September 2016 by Abhishek Sinha and Deepak Parihar to provide consumers with an alternative to meat, which is ethically and sustainably produced. This ideology helped the brand position itself as the go-to option for consumers seeking tasty, healthy, and cruelty-free alternatives to animal products.
GoodDot products like Unmutton Keema, Biryani, Eggless Bhurji etc are available all across India in RCM stores, on GoodDot website and Amazon India. Recently the products are available in select cities on Swiggy Instamart. Soon the products would be available all across India on Reliance JioMart, D-Mart, Spencer’s and many other modern trade retail chains. Outside India, the GoodDot products are available in Canada, Dubai, Singapore, Mauritius, Nepal and South Africa.
