Experian CheetahMail yesterday announced that it has been selected by Lemon Tree Hotels, India’s fastest growing and its first, chain of upscale hotels and resort, to increase the RoI from its email marketing campaigns.
After a competitive evaluation process, Lemon Tree Hotels has selected Experian CheetahMail to provide an end-to-end email marketing service from consulting, creative designing and campaign deployment through to comprehensive reporting.
With an international footprint and vast experience of working with brands in the travel industry, Experian CheetahMail is well positioned to help Lemon Tree Hotels improve deliverability, create more focused email campaigns and drive higher RoI by strengthening relationships with existing customers and reaching new audiences, so building brand loyalty.
Nikhil Sharma, Assistant Vice President-Operations, The Lemon Tree Hotel, Company said: “While deluxe hotels in India are at par with their global competitors, there is a near absence of internationally acceptable, upscale hotels. This gap is now being filled by Lemon Tree Hotels. Experian Cheetahmail has proved to be the right partner to help us effectively take our proposition to our target customers. Their end to end service capability has allowed us to drive higher RoI by increasing our deliverability by 33% and open rates by 28% in the first three months. With the help of the Experian Cheetahmail account management team, we have been able to deliver the right offers to the right potential customers at the right time.”
“The hotel industry in India has been at the forefront in using multi-channel strategies to attract and engage with customers,” said Navin Chandani, Managing Director for Experian Marketing Services in India. “We are excited to be working with a young and dynamic brand like Lemon Tree Hotels that is investing in email marketing to drive higher return on investment. By better focusing its messages and offers on each customer’s preferences, Lemon Tree Hotels is well positioned to build profitable, long term one to one relationships with each of its customers.”
