Biggies Burger, a homegrown speciality burger brand, is celebrating its 10th anniversary and has hinted global expansion. Biggies Burger is the original pioneer of grilled burger that took the first of its kind initiative to introduce the concept of grilled burgers to Indians. This burger chain has sold 50 lakh grilled and baked burgers since its inception.
This positions Biggies Burger as India’s first homegrown burger brand to compete with its American counterparts. It currently has a network of over 60 stores and is aiming at expanding its network to 300 stores by 2024. Bootstrapped in the year 2011 with a single Kiosk at Electronic City Bengaluru, this burger chain has grown to become India’s largest homegrown burger brand with its presence in 21 cities in 11 states. Biggies Burger aims on expanding its network in Southeast Asia and the Middle East.
Biggies Burger was started in 2011 under the leadership of Biraja Prasad Rout, a techie turned foodpreneur who aimed to bring in innovations in the process of burger making. The brand attempted to disrupt the process of burger making by leveraging localization as a competitive advantage in the market that was dominated by MNC brands. This helped it achieve a consistency in quality and taste across the chain by integrating kitchen automation using IoT.
Biraja Prasad Rout, Founder at Biggies Burger said, “We are on a mission to make Indianised and healthy burgers. In the era of health being the first priority, we take the pride of selling 80% or more baked and grilled burgers in our portfolio. Biggies Burger is the first burger Brand in India to offer the customers a wholly baked, low calorie burger that requires absolutely zero oil to cook. As a national brand, it’s our responsibility to lead and set right standards of burger trend in the country. And we are at it.”
Rout along with his fellow cofounders Sandeep Satpathy and Abhilash Bellur, has been working towards easing the burger store franchising process for those that want to explore the QSR business opportunities in their localities. Sandeep Satpathy, Cofounder at Biggies Burger said, “We have seen the toughest time during Covid. The franchisees continued to trust the brand even during the lockdowns. Covid helped us emerge stronger, as the initial two to three months was an extensive learning period for us. However, post that we doubled our stores during the covid which is a morale booster for the whole team. We are targeting 100 stores by this year’s end and 300 stores by 2024. We already have investors from Singapore who have set up one store in Coimbatore which is already operational and also are planning to set up a store in Singapore. By 2022 we will be having our presence in Sri Lanka.”
Abhilash Bellur added, “With a big expansion plan ahead, it is important that we ramp up our operations and be ready to handle various challenges that we might encounter. We are ramping up our operations by integrating technology to meet the needs of our expansion plans. Presently our focus is on reducing the manual work using technologies in inventory management, billing customer data and audit system. Currently our audit system is mostly manual where visiting the stores is a mandatory. We are setting up a tech based SOPs to handle multiple outlets.
