What is about a place that makes you return? Is it the food? The people? Probably, it’s the vibe. SOCIAL’s second outing in Thane claims to have all of the above.
As a tribute to the city of lakes, the restaurant chain is launching its second outpost in the bustling corporate zone of Wagle Estate, Thane. The cafe’s 30th outlet in the country is Thane’s first standalone outlet outside of a mall, and second overall.
The design and decor is inspired by the bustling Thane station, which was famously the terminus of the first ever passenger train in India. Several years on, the city has become an important node that connects Mumbai to its suburbs, with thousands making the daily journey for work, education, and entertainment. The city is also slowly but surely becoming a hub for those who appreciate the duality of ‘work-life’ that it provides.
Naturally, Thane station hosts a large number of commuters on a daily basis, hopping in and out as they figure out routes and schedules, tickets and fares. Since ‘movement’ has become an important tenet of interior design and is also a part of the Mumbai spirit, LED screen panels have been introduced, giving the outpost a sense of motion.
The arches in the space are treated as gateways of platforms while the high-energy area serves as the main hall and waiting room. Imagery of trains whizzing past, the backs of fellow travellers’ heads and signs for shops and services available around the station makes one feel that they have arrived at the right stop, while the entrance resembles a railway ticket counter; get in line for a good time!
The design of individual elements are also drawn from the lakes that the city is known for and the various moods of water – the arched mirrors reflecting back at the viewer, the rippled bar and DJ console and staggered tiling patterns forming waves, reminding you of the lakes in the city.
Capturing the hyperlocal culture is something that SOCIAL and it’s parent company Impresario have always believed in, with every new outlet. Speaking of the launch, Riyaaz Amlani, CEO and MD, Impresario Handmade Restaurants, says, “We were extremely pleased with how the residents of Thane loved hanging out at Thane SOCIAL. Wagle Estate SOCIAL marks a return to a city that we love and admire, and with the new outpost, we hope to not just cater to the Thane crowd, but the nearby suburb of Mulund as well. The design of the outpost is unique and edgy, yet has a sense of familiarity. Wagle Estate SOCIAL is everything an all-day café needs to be, and we can’t wait to be an indispensable part of every Thanekar’s routine.”
Spread across 29 outposts, SOCIAL has also become synonymous with trailblazing experiences that have made it one of the most exciting F&B brands in the country. “When it comes to F&B, SOCIAL believes in pushing the envelope while retaining a sense of familiarity and comfort. Our dishes, be it the quirky Thai Thali or our crowd-favourite China Boxes served with a chilled beaker of our legendary Longest Island Iced Tea reflects this ethos. SOCIAL number 30 is definitely a special one, and we’re eager for Thane and Mulund to experience the thrill of Wagle Estate SOCIAL!” added Mayank Bhatt, Business Head, SOCIAL
Known for putting an experimental spin on classic dishes, Waghle Estate SOCIAL will serve the Breakfast Trays, Munchies, and Biryanis, along with the its new signature cocktails like Asia Sour, Gin Julep, The Pink Pound and Mars Attack.
