Yu, a homegrown consumer brand, has launched Instant Dessert Bowls in three unique flavors i.e. Gajar Halwa and Multigrain Halwa priced at INR 125 as well as Moong Dal Halwa for INR 130. With this launch, it has now complimented its breakfast (instant oat bowls), lunch and dinner (instant pasta bowls) segments with the dessert segment becoming an all-day provider of meals.
The company is re-imagining packaged foods with its 100% natural and preservative free instant meal bowls, which are handcrafted using traditional slow cooking techniques in order to rekindle a sense of nostalgia by bringing back authentic taste and flavours. Moreover, the Instant Halwa Bowls are curated by seasoned confectioners from Amritsar who have ensured that these signature Indian sweets stay true to their roots even when served in an instant format.
The halwas can be effortlessly prepared within three minutes by simply adding hot water. Using advanced Lyophilization technology (freeze drying), consumers can now enjoy fresh seasonal halwas all year round.
The Instant Gajar Halwa Bowl will only use the freshest red carrots available during winters to maintain the legacy of one of the country’s favorite halwa. The ‘contemporary’ Instant Multigrain Halwa Bowl is made using ragi, millets and whole wheat flour, making it extremely nourishing. All halwa bowls are made with pure desi ghee and come with a topping sachet of cashews, almonds, raisins and pistachio.
Commenting on the launch of the new range, Bharat Bhalla, Founder and Executive Director, Yu Foodlabs said “We are thrilled to introduce the instant dessert bowls in 3 variants, which are an indulgent addition to our functional SKU’s (Instant Pasta & Oat Bowls). Our traditional, artisan recipes ensure that when our patrons across age groups taste the halwas, it takes them down memory lane giving them a momentary escape from their otherwise hectic and fast-paced lives. Importantly, the launch rounds up our product range very well as we will be serving “all-day” meal options.”
Varun Kapur, Founder & Executive Director, Yu Foodlabs added, “Our chefs have done a commendable job in crafting artisan halwas in an instant format allowing everyday consumers to relish these popular Indian delicacies hassle free. True to our brand and philosophy, our range of Instant Halwa bowls contain zero preservatives or artificial ingredients and taste as good as fresh.”
Inspired by the 2020 Nasa SpaceX mission, Yu uses highly advanced bio-chemistry processes that avoid denaturation caused by conventional dehydration and allows foods to retain their original taste, aroma and texture upon rehydration.
Its instant Meal Bowls have a non-refrigerated shelf life of 12 months, are free of preservatives and additives and come in an attractive eco-friendly paper packaging (and not plastic) that is food grade and fully recyclable. Yu is on track to sell 100,000 meal bowls within the first quarter of its launch (i.e. by December 31, 2021).
