Like most businesses, the luxury glassware industry, too, was negatively impacted by the pandemic. However, companies in the service industry who altered the nature of their product or service emerged as survivors during these testing times.
Ocean Glass Public Company Limited is one such organisation. Following the global lockdown and subsequent slump in hospitality business, the luxury glassware, too, witnessed a significant drop in sales across the Indian subcontinent. This was because the hospitality sector accounted for a majority of its business.
However, Uday Verma, Executive Director, Ocean Glass Public Company Limited pointed out that for years, these companies in India kept LUCARIS at the forefront of their wining and dining service and continued this patronage as business picked up. And while the extraordinary circumstances led to an unprecedented decline in demand of luxury glassware, things have started improving since Diwali 2021.
Over the past few months, how has LUCARIS innovated its products and omni-channel strategies?
Known for exceptional customer relationship and service, our client’s wellbeing remains our utmost priority. On the operational side of the business, LUCARIS continued to focus on developing its products, innovating viable strategies with its online and offline retail partners to ensure a seamless experience.
We used this time to strengthen consumer connect through digital communication leading to effective brand building. We also reoriented our clientele, educating them about our brand’s eco-friendly and safety attributes. We are confident that LUCARIS will emerge stronger out of COVID-19 crisis with the support of luxury glassware admirers.
How has LUCARIS augmented its product designs and quality to meet evolved customer expectations?
As the leading crystal glassware partner of the hospitality business worldwide, we continue to uplift our product designs and quality as well as enhance services at all fronts to ensure our F&B partners meet expected levels of satisfaction by the end consumers. We have been the preferred partner of leading hotel chain groups in Asia Pacific including Marriott, Hilton, Kempinski, Minor Hotels and Accor.
In India, LUCARIS has already been in luxury brand hotels and restaurants, including Hyatt Regency New Delhi, JW Marriott Jaipur, Westin Gurugram, and Indian Accent Restaurant New Delhi. We are striving to maintain and maximise our positioning each day.
Recently, we have launched the ‘GRAN’ collection of handmade whisky glasses in design collaboration with Matthew Fergusson-Stewart, known as ‘Son of whisky’ and a multi-award-winning whisky brand ambassador. It represents a unique approach to the whisky tasting glass, increasing the luxury experience of sipping the drink.
How will LUCARIS leverage the 12th Hotelier India Awards to reiterate its unique brand positioning to hospitality customers?
LUCARIS is pleased to be official crystal glassware partner of Hotelier India Awards, since 2017. It is the best ceremony for hospitality successes in India and an acknowledgement of the efforts of hospitality professionals from different departments.
The LUCARIS range has a profound and positive impact on a wine’s sensorial expression while enjoying various wines. We are committed to improve and drive the business performance and more importantly to inspire the hospitality leaders to deliver the best service quality to achieve their business goals.
