COVID-19 heightened people’s awareness on sanitation issues, especially in high-touch areas like the hotel bathroom. Fears of fomite-based transmission of coronavirus were at its peak during the early days of the pandemic, which completely redefined how people looked at bathrooms.
As visitors started perceiving public bathrooms and even those in hotel rooms as high-risk spaces, Dev Malhotra, Advisor – Sales and Marketing at Jaquar Group points out that this led to a surge of interest in touchfree fixtures and solutions. After all, the unlocking notwithstanding, these practices continue to be a necessary precaution for all. This attention on wellness and hygiene has also prompted guests to notice the often-overlooked nuances in a hotel bathroom. Malhotra explained how this, in turn, encouraged hotels to invest in luxuriant fittings, accessories, faucets, showers and bathtubs, while re-evaluating their bathroom designs.
How can the inclusion of luxurious and comforting elements in their bathroom projects help hotels elevate their overall guest experience?
Comfort and relaxation are mandatory expectations in all hotels. In that context, the bathroom plays a key role, next only to the bed and the promise of a good night’s sleep, if we consider only the in-room experience.
Therefore, it is important for hotels to see bathrooms as an opportunity to offer an upgraded and indulgent experience to the guest so that they may find it aspirational and memorable. This also helps the hotel brand to be perceived as superior to others in their category. Apart from this, the common area restrooms, too, have an opportunity to stand apart and project a premium image of the hotel through the selection of modern, higher-end fixtures and lighting.
How can hotels use bathrooms to make a design statement by creating ultra-luxurious spaces with premium fittings and amenities?
Bathrooms must reflect the overall design aesthetics of the hotel. And the choice of fixtures plays a key role in determining that, along with the lighting design. Are the aesthetics royal or contemporary? Intricate, clean and modern? Muted or making a statement?
Understanding these aspects and careful use of these themes from the architecture to the interiors and fixtures can create a harmonious, seamless aesthetic across different spaces of the hotel and result in a cohesive image that defines the property’s identity. But what must be a primary consideration in all this is the convenience and flawless user experience from a functional perspective as well.
How they can go beyond the traditional limits of bathroom design to explore modern and minimalistic styles?
Currently, a lot that can be done. There is a wide range of options available with brands like Jaquar and Artize to suit any style of bathroom that may be desired.
From award-winning designs like the hyper-minimalistic Linea to the biophilic Confluence and statement pieces like Tailwater and Tiaara, the Jaquar Group has worked with some of the world’s top product designers to offer a range that can redefine any perception of bath fixtures. And all coordinated to work together across both ceramic sanitaryware and wellness products.
How can selecting the appropriate bathroom products and fittings help hoteliers create the perfect atmosphere for an urban oasis?
Now, more than ever, the bathroom is a space that allows us to be with ourselves, without the constant interruptions from app notifications and other digital distractions of modern life. It is a place to seek refuge and look at ourselves and mull over our thoughts and feelings at the beginning or end of a day. That’s why it is a more important than before to create a suitable space that pampers guests with the right atmosphere and experiences to indulge in some ‘me-time’, which they will thank the hotel for.
How will Hotelier India Awards present Jaquar with the perfect opportunity to communicate the benefits that its luxurious offerings extend to the hospitality community?
Bathrooms have traditionally been seen as functional spaces. Jaquar Group has been a pioneer in helping people change their perception and look at bathrooms as an aspirational space. That aspiration gets heightened and converted to a ‘must-have’ desire when there is an opportunity to experience the product in a setting like a hotel room.
The 12th Hotelier India Awards present Jaquar with a lovely platform to interact with decision makers from the hospitality sector and explain the various ways in which we have made progress in the bathroom and lighting categories. From talking about our award-winning products to the growing power of our brand with Jaquar World destination stores, we have a lot to communicate that can help hotels, as well as Jaquar to improve the experience for the hotel guest and raise their expectation from bathrooms everywhere.
How will Jaquar engage with hoteliers at the 12th Hotelier India Awards to create ingenious and efficient bathrooms that are beautiful, yet utilitarian, with remarkable décor accents?
Apart from looking forward to understanding the needs of hoteliers in the bathroom experience they seek to create, and their learnings thus far, we hope to showcase a range of our latest luxury bath concepts and innovative products to the event attendees. From touch-free products to design masterpieces and emerging technologies like PVD colour fixtures, there’s a lot we hope to bring and wow the top hoteliers with.
