India’s pioneering dairy-free food brand, WhiteCub have announced the launch of their first ever WhiteCub Vegan Butter. This butter is created without a single drop of any dairy product, is completely plant-based with vitamins B12 and D. The WhiteCub Vegan butter is devoid of any inter-esterified fats, trans fats, or palm oil.
Sonal, CEO and Founder of WhiteCub said ’I have always loved animals. Using their products has been something I have always believed to be against my ethics and that is how WhiteCub started. We wanted to be able to provide completely vegan options to those who followed this lifestyle or want to shift to this lifestyle as the new India is increasingly witnessing an exponential growth in vegan awareness. When we were working on our R&D, we realised the gap the market where there were no butter options for our vegan members. Therefore we thought this year let’s surprise not just our vegan consumers but also Lord Krishna with WhiteCub Vegan Butter right before Janmashtmi’.
When asked about future plans for the company Sonal said ‘We intend to walk on the tight ropeway of continued stability of our existing verticals while opening up new ones -all within the industry of vegan dairy alternatives and alternatives to value added dairy laden foods , such as vegan cookies/ chocolates, etc’.
