The hospitality sector was one of the most affected by the COVID-19 pandemic, especially the restaurants and catering segment. With strict lockdowns in place, a large number of establishments went out of business and an even greater number have struggled to survive amidst fears about health and hygiene. In the midst of all of this mayhem, however, one brand decided to do things differently.
Amidst the pandemic, Berry Blue Hospitality launched a new restaurant under the brand name, Rasotsav. Led by a promoter group comprising experts in hospitality under the stewardship of Aji Nair, a veteran in the HORECA space, the first restaurant was launched in Mumbai’s Lokhandwala locality nearly three months ago. Now, the company is already planning to expand to other places in Mumbai, with a vision to branch out across several other cities soon.
The venture is the result of a team that has masterminded the establishment and growth of national and international brands in hospitality purely on the power of understanding of the customer’s tastes, creativity of their chefs, and consistent efforts in bringing the customer an experience they would enjoy at affordable prices.
As the name suggests, Rasotsav is conceptualised as a festival of flavours, relished with a touch of royalty. It is rooted in the heirloom Indian traditions of pure vegetarian Gujarati-Rajasthani cuisine. It offers its patrons a dining experience of full regalia through wholesome, honest food served in the form of the great Indian thali; a menu that reflects the expertise of super chefs garnished with the creativity, love and attention of expert curators. The experience of dining in at the restaurant is unmatched in the warmth and attention provided by the serving staff. Rasotsav makes its customers feel like royalty sitting at their dining table.
Talking about making this move, Nair said, “I believe the tide is never low for a brand that offers a really great product at fantastic prices and consistent quality. I cannot think of a better time to launch Rasotsav across newer regions as people are itching to resume normalcy.”
He added that Rasotsav was launched with a vision to become a pan-India offering within three years. The market, which is seeing a steady revival in demand as customers return to the joy of “experiencing” things after being at home for long periods of time, is ready to support such growth.
“The reviews for Rasotsav have been most favourable and we are already looking at some interesting opportunities to expand. We are extremely happy that our customers have recognised the value of our offering and rewarded it handsomely,” he added.
